Email deliverability best practices

Below are our top recommended practices for email sending that will help maintain and improve your email deliverability scores: Warming up. Always start with lower volumes of sending, especially when you have just migrated to a new ESP or are emailing after a long layoff; Sending to engaged segments. Sending to your most engaged set […]

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Warming up your sending IP address

Warming up your sending IP address and sender reputation is a crucial first step towards ensuring higher email deliverability.  This is how you can get started, even if you have never done something like this before: Design high-engagement automation flows for both emails and SMS such as Welcome, Abandoned Cart, etc., and let these run […]

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How do we maintain your IP address reputation?

Shared IP address Sender ensures strict policies for the content that can be sent using our platform and infrastructure; We follow clear and established thresholds for the permissible percentage of unsubscribes, spam reports, and hard-bounces before the account gets temporarily or permanently suspended; Cold emailing any scraped or purchased lists i.e. contacts who have not […]

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Share Sign-up forms with QR code

Introducing an exciting new method to gather subscribers – the QR code. This QR code can be printed and strategically placed at the cash register, changing rooms, or any location where your clients might be enticed to subscribe to the content you wish to share. To get started, make sure you have created a form […]

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How to reorder subscriber fields

The ability to reorder subscriber custom fields, provides enhanced customization and organization for your management process. It allows you to move and rearrange custom fields as per your preference. Email, first name, last name, and contact number are fixed fields, however, all user-generated fields can be rearranged. To reorder the subscriber fields, navigate to ‘Subscribers’, […]

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How to leave feedback for Sender

Your comments, suggestions, and critiques are like the north star to our ship – they guide us towards constant improvement. Here’s a snapshot of how we use your feedback: Making Current Features Better: Your feedback helps us to spot any bumps in your journey, and smoothen them out for a better experience. Inventing New Features: […]

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Set Up Two-Factor Authentication

Two-Factor Authentication (2FA) needs to be set for each account user separately. To set up the 2FA, go to Settings -> Users and click Edit next to the user you want to set up the 2FA for. After that, enable the “Two factor authentication” feature by switching the toggle and follow the provided instructions. Set […]

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Creating Your First Embedded Form

An embedded form can be made in the same way as a pop-up, with slight differences. Go to “Forms” and click the “Create your first form” button. Give your form a name and press “Create”. Choose form type as embedded by clicking “Create new embedded form”. Choose from between the “Default” and “Basic” templates. These […]

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How to Create A Welcome Series Automation Inside Sender

Use Sender’s step-by-step automation builder feature to build a welcome series automation in minutes. Click on “Automation” -> “Create New Workflow” to enter the automation flow builder. Give your welcome sequence a name that is easy to place. Choose the trigger. Your trigger is the event or action that will cause the automation to fire. […]

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How to Create An Abandoned Cart Series Automation Inside Sender

Sender’s automation builder feature helps you build a highly conversion-optimized abandoned cart automation sequence easily as shown below. NOTE: Below automation sequence will work only when you have correctly integrated your Sender account with your online store. 1. Click on “Automation” -> “Create New Workflow” to enter the automation flow builder. 2. Give your abandoned […]

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