Once you’ve created segments, you’ll need to manage them effectively to keep your targeting accurate and organized. This guide covers how to view, edit, duplicate, and delete your segments. Viewing your segments Access all your segments from the segments dashboard. Here you can see: Segment name – The label you assigned to each segment Active […]
Examples of Segments
Segments help you target the right users at the right time. Here are practical examples you can use as inspiration for creating your own segments. Engagement segments Active users Users who have engaged with your campaigns recently. Opened at least once in the last 30 days, OR Clicked at least once in the last 30 […]
About Segments
Segments are dynamic groups of users or customers that are automatically updated based on specific criteria you define. They allow you to organize and target your audience based on shared characteristics, behaviors, or attributes. Unlike static lists, segments update in real-time as users meet or no longer meet your criteria, ensuring your targeting is always […]
Overview of the Segments Page
Learn about the Segments page in Sender and how to navigate its features for creating and managing contact segments. What is the Segments Page? The Segments page is your central hub for creating, viewing, and managing all your contact segments. It allows you to build dynamic filtered lists based on specific criteria like engagement, behavior, […]
Available Segmentation Conditions
Explore all the filtering options available in Sender to create precise contact segments for targeted campaigns. What Are Segmentation Conditions? Segmentation conditions are the criteria you use to filter and organize your contacts. By combining different conditions, you can create highly specific segments that match your campaign targeting needs. Accessing Segmentation Filters To use segmentation […]
Managing Duplicate Recipients Across Multiple Lists
Learn how Sender handles contacts who appear in multiple groups and best practices for organizing your contact lists. Understanding Contacts in Multiple Groups In Sender, a single contact can belong to multiple groups simultaneously. This flexibility allows you to organize contacts based on different criteria like customer status, interests, location, or engagement level. How Sender […]
Organizing Contacts into Lists
Learn how to add, move, and remove contacts from your groups to keep your subscriber lists organized and up-to-date. Managing Contact Group Membership Organizing your contacts into the right groups ensures you send targeted, relevant campaigns to the appropriate audiences. Sender makes it easy to add contacts to groups, move them between groups, and remove […]
Creating Lists from Contact Segments
Learn how to convert your filtered segments into organized groups for targeted email campaigns. What Are Segments vs Groups? Segments are dynamic filters that automatically update based on criteria like engagement, behavior, or attributes. They’re created using Sender’s advanced filtering tools. Groups are static collections of contacts that you manually create and manage. Once contacts […]
Optimizing Contact Lists for Better Deliverability
Learn how to maintain a healthy contact list that improves your email deliverability and sender reputation. What is Email Deliverability? Email deliverability is the ability to successfully deliver emails to your subscribers’ inboxes. A well-maintained contact list is essential for ensuring your messages reach their intended recipients rather than being marked as spam or bounced. […]
Splitting Segments into Lists
Learn how to divide your contact segments into separate groups for more targeted email campaigns using Sender’s advanced filtering tools. What is Segment Splitting? Segment splitting is the process of dividing a larger group of contacts into smaller, more specific groups based on particular criteria. This allows you to create highly targeted campaigns for different […]
