Sender Help Center
  • Home
  • Pricing
  • Knowledgebase
  • Log In
  • Get Started
Menu
Sender Help Center
Close menu
Home Pricing Knowledgebase
Log In Get Started
Floating Floating Floating Floating Floating

Knowledge Base

Search
  • Authenticate your domain
  • Automation
  • Drag & Drop Email Editor
  • Getting started with deliverability
  • Getting started with Sender
  • Integrations
  • Manage contacts
  • Payment & Billing
  • SMS campaigns
  • Subscription forms
Knowledge Base
FAQ Contact Us
Home/Knowledge Base/

Default custom fields

Last Updated: Jan 3, 2025

Default custom fields allow you to set a fallback value for specific fields in your campaigns, ensuring your messages always feel complete and personalized—even when data is missing.

For example, if you’re using a custom field like “Favorite Product” but don’t have that information for some subscribers, you can set a default value like “Our Bestsellers” to maintain a smooth and engaging message flow. 

This feature helps you deliver consistent, polished communication effortlessly!

To set up these default values for your customer fields follow these steps:

Head to “Subscribers” and select “Fields”.

You will notice an arrow that opens a drop-down bar next to the custom fields. These are the custom fields that can have a default value.

To add the default custom field value, click on the arrow next to the intended field and select “Set default value”.

Type in the value you like and make sure to update the changes.

This value will now appear in the email or SMS campaign if the “Organization” custom field is included, but no information is available under a particular subscriber.

If you are unsure how to include a custom field in a campaign, click here to learn.

That’s it!

If you got stuck on a specific task or can’t find a way to execute a particular job, contact our support team via LiveChat or [email protected] – we’re here to help 24/7.

Premium capabilities Feels enterprise,
minus the price

All the features your business needs to acquire high-quality leads, grow sales, and maximize revenue from campaigns
using one simple dashboard.

Get Started For Free
Get Started For Free
shape 1
shape 2
shape 3
Sender logo
Product
Email automationBulk email senderEmail blaster toolHTML email builderNewsletter softwareHIPAA-compliant email providerEmail blast serviceFree email marketingText automationText messaging serviceFree email templatesAPI & Integrations
Reviews
Sender overviewKlaviyo reviewBrevo reviewMailchimp reviewConstant contact reviewActivecampaign reviewMailerlite reviewOmnisend review
Comparisons
Email marketing services comparisonCheap email marketing servicesBulk email servicesMailchimp alternativesBrevo alternativesConstant Contact alternativesOmnisend alternativesActiveCampaign alternativesMailerlite alternativesKlaviyo alternatives
Resourses
Email campaignsEmail marketing examplesEmail advertisingOnline advertisingWordpress email marketingEcommerce email marketingEmail marketing for nonprofitsEmail subject lines ideasEmail marketing quiz
Company
Contact usAffiliate programTerm of serviceAnti-spam policyPrivacy policyBlog guidelinesBrand assets
Support
Help centerTraining videosMigration serviceReport abuse
Get Started For Free
Trusted by 180,000 successful
businesses worldwide
Brand ratings
© 2012-2025 Sender.net
GDPR Compliant
ISO Certified
Secure Data Practices