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Email personalization with custom fields

Last Updated: May 29, 2025

To make your email campaigns a lot more personal, you can use any of your collected subscribers’ custom fields: first name, surname, order number, location, shoe size, preferences, etc., in the email subject line, email preview text and the campaign body itself.

Here is how the dynamic text looks like:

Here is how to insert the dynamic text:

That’s it!

If you got stuck on a specific task or can’t find a way to execute a particular job, contact our support team via LiveChat or [email protected] – we’re here to help 24/7.

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