Shared IP address
Sender ensures strict policies for the content that can be sent using our platform and infrastructure;
We follow clear and established thresholds for the permissible percentage of unsubscribes, spam reports, and hard-bounces before the account gets temporarily or permanently suspended;
Cold emailing any scraped or purchased lists i.e. contacts who have not opted into your lists is strictly prohibited;
Any abuse of these guidelines attracts an instant temporary or permanent suspension of the said account.
All said and done, even with a shared account you are in very good hands since we maintain optimal infrastructure to facilitate world-class deliverability for your business.
Dedicated IP address
- The dedicated IP address allocated to your account is already pre warmed-up so you can start sending from the get-go;
- This point on, your IP address reputation rests completely on your best sending practices.