When you purchase a dedicated IP address, our system automatically initiates the warming-up process on your behalf, utilizing a portion of your most engaged subscribers. It typically takes 4-8 weeks to achieve maximum deliverability (depending on volume and engagement).
The warming-up period may extend if mailbox providers perceive that the emails are not explicitly desired by the recipients, such as when recipients have not explicitly signed up. Certain mailbox providers impose sender thresholds, restricting the number of messages delivered per day until a sender establishes a reputation.
If you prefer to manage the warming-up of dedicated IP addresses yourself, you can request to disable this automatic process.
However, it is crucial to avoid sending large volumes of emails immediately after the warm-up process ends. Instead, gradually increase the number of emails sent until you reach your intended volume. A sudden and substantial surge in the number of emails from an IP address may lead email providers to block or throttle message delivery from that address.
Important note: If you choose to disable the automatic warm-up feature, the responsibility of warming up your dedicated IP addresses falls on you. Sending emails from addresses that haven’t undergone proper warm-up may result in poor delivery rates or delays.
|Warmup Age (Days)||Hourly Email Limit|