The double opt-in approach has an additional step that is easily set. Basically, the extra action includes a confirmation step where the recipient receives a confirmation email to confirm the signup.
Next, when a subscription form is created – choose a particular group to which the new subscribers will be attached ( you’ll be able to set that in the form’s settings). That’s necessary for the following process. For example, you could create a group called “A” for new subscribers and “B” for recipients that completed the double opt-in procedure.
Now, you will need to pick “content” step and create a confirmation button or simply add a URL link that will activate the second step. Here’s an example below::
When the subscriber clicks on the confirmation link, it will be moved to the selected group. But a few more configurations are needed. Let’s continue by adding the following steps to the automation’s sequence
- Condition ( Link is clicked )
- Action ( Move subscriber to another group)
That’s pretty much it. The sequence is relatively simple. Recipient subscribes via your subscription form, and the automation is trigger > the automation sends a confirmation email with a button > when the subscriber clicks the link it’s automatically moved to group “B”.