Automation workflows allow you to create thousands of different scenarios of sending automated emails without lifting a finger. Nevertheless, every automation sequences must start with a trigger.
When creating a new automation workflow, you will be presented with different starting triggers:
- A Date. For example, you have the ‘last purchased’ date as a custom field next to each subscriber and want to start a Win-Back Customer email series. In order to activate date trigger subscriber’s custom field must have “date” type selected.
- An Anniversary Of A Date. Perfect for sending Birthday cards or for any other anniversary date. For this trigger, you need to have a defined date custom field information for each subscriber. The system will require date formatting and automation will start each year automatically.
- Subscriber Joins A List.This automation workflow will be started when a subscriber is added to a certain subscriber list via subscription form or API call.
- Subscriber Is Removed From The List. The automation will start whenever the subscriber is removed from a defined list via API call or separate automation workflow. Manually removing subscribers will not trigger the automation.
- A link Is Clicked. Automation would start its first action whenever a subscriber clicks on a specific link. It might be a link to a particular product or any other link used in previous campaigns. After subscribers click on a link, they automatically participate in a secondary automation sequence which started after the “A link is clicked” trigger.
- Cart Is Abandoned. Abandoned cart reminders might be a great source of revenue. It starts the automation workflow once a cart is abandoned. Send them emails, add to tailored made lists and get notified if a cart is recovered. Requires e-commerce integration!
- A Product Is Purchased. Send customers Thank-you letters, post-purchase feedback requests or get notified when somebody buys your product or service. Requires e-commerce integration!
- An API Call Is Made. Start the automation with any of your system events. Send an API call from any other system or program and start the automation.