Choosing a Starting Trigger and Building the Workflow
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First, you will need to pick a trigger and then start creating a required sequence (newsletters must be created within the automation’s workflow). Start by creating a simple welcome email to greet recently joined subscribers.
This short video guide below will illustrate the whole process and how easily it can be done.
All automated workflows are composed of different types of action steps. When a particular step is completed, the subscriber will continue moving to the next one. Sophisticated scenarios are easily created using different action and condition steps.
Creating large and powerful customer journeys to win-back customers should be a necessity. It’s easy to remind people about their abandoned carts and/or automatically manage subscribers’ lists based on their previous activity.
A brief illustration how such sequence could look.
More tutorials on automation feature is found here.
That’s it!
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