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Default custom fields

Last Updated: Jan 3, 2025

Default custom fields allow you to set a fallback value for specific fields in your campaigns, ensuring your messages always feel complete and personalized—even when data is missing.

For example, if you’re using a custom field like “Favorite Product” but don’t have that information for some subscribers, you can set a default value like “Our Bestsellers” to maintain a smooth and engaging message flow. 

This feature helps you deliver consistent, polished communication effortlessly!

To set up these default values for your customer fields follow these steps:

Head to “Subscribers” and select “Fields”.

You will notice an arrow that opens a drop-down bar next to the custom fields. These are the custom fields that can have a default value.

To add the default custom field value, click on the arrow next to the intended field and select “Set default value”.

Type in the value you like and make sure to update the changes.

This value will now appear in the email or SMS campaign if the “Organization” custom field is included, but no information is available under a particular subscriber.

If you are unsure how to include a custom field in a campaign, click here to learn.

That’s it!

If you got stuck on a specific task or can’t find a way to execute a particular job, contact our support team via LiveChat or [email protected] – we’re here to help 24/7.

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