Sender Help Center
  • Home
  • Pricing
  • Knowledgebase
  • Log In
  • Get Started
Menu
Sender Help Center
Close menu
Home Pricing Knowledgebase
Log In Get Started
Floating Floating Floating Floating Floating

Knowledge Base

Search
  • Authenticate your domain
  • Automation
  • Drag & Drop Email Editor
  • Getting started with deliverability
  • Getting started with Sender
  • Integrations
  • Manage contacts
  • Payment & Billing
  • SMS campaigns
  • Subscription forms
Knowledge Base
FAQ Contact Us
Home/Knowledge Base/

Why can’t I use a non-business (@gmail.com, @yahoo.com, @hotmail.com, etc.) as a sender email?

Last Updated: Jul 10, 2025

Free email address services usually have DMARC policies in place that are meant to prevent email scams but can cause delivery issues for legitimate businesses. Since you don’t own the domain, you do not have control over that domain’s delivery policies. Therefore, at Sender it‘s mandatory to use your own business email address as the sending address to boost deliverability and prevent delivery problems.

For example, if you would use [email protected] as the sender’s email address, the recipients’ mail server might identify your message as spam and move it to the SPAM folder or reject (bounce) your message completely.

How DMARC Applies to a Sender Identity

You will be asked to authenticate a domain when sending an email via a service provider such as SENDER. All major mail providers such as Google, Microsoft, and others implement DMARC to protect their customers and prevent abuse.

Let’s use Google’s Gmail and the email address [email protected] as an example.

Gmail has SPF, DKIM, and DMARC policies. These DNS records include only domains and IP addresses that Google specifically designates as belonging to Gmail. 

When you send a message from [email protected] to [email protected] using SENDER, Yahoo mail server will then look up Gmail’s SPF and DKIM records because Google is the domain in the return-path message header.

The Yahoo receiving server will determine that the message was sent using a SENDER IP address and was not signed by Google’s private key. Both SPF and DKIM will fail, causing Yahoo email to employ the DMARC failure policy specified by Google.

Basically, Yahoo, or any other receiving email server, has no way of knowing whether you are using SENDER to send an email for legitimate purposes or spoofing Gmail’s domain.

That’s why SENDER imposes authenticating a domain. The SENDER domain authentication method provides CNAME records that you place on your domain to approve SENDER’S IP addresses. In addition to that, it will automatically manage your SPF and DKIM records, protecting your domain’s reputation.

Many of the popular email providers implement DMARC, including:

  • AOL
  • Gmail
  • Microsoft (Hotmail, MSN)
  • Outlook
  • Yahoo
  • And many others

That’s it!

If you got stuck on a specific task or can’t find a way to execute a particular job, contact our support team via LiveChat or [email protected] – we’re here to help 24/7.

Premium capabilities Feels enterprise,
minus the price

All the features your business needs to acquire high-quality leads, grow sales, and maximize revenue from campaigns
using one simple dashboard.

Get Started For Free
Get Started For Free
shape 1
shape 2
shape 3
Sender logo
Product
Email automationBulk email senderEmail blaster toolHTML email builderNewsletter softwareHIPAA-compliant email providerEmail blast serviceFree email marketingText automationText messaging serviceFree Email templatesAPI & Integrations
Reviews
Sender overviewKlaviyo reviewBrevo reviewMailchimp reviewConstant contact reviewActivecampaign reviewMailerlite reviewOmnisend review
Tool Comparisons
Email marketing services comparisonCheap email marketing servicesBulk email servicesMailchimp alternativesBrevo alternativesConstant Contact AlternativesOmnisend alternativesActiveCampaign AlternativesMailerlite alternativesKlaviyo alternatives
Company
Contact usAffiliate programTerm of serviceAnti-spam policyPrivacy policyBlog guidelinesBrand assets
Support
Help centerTraining videosMigration serviceReport abuse
Get Started For Free
Trusted by 180,000 successful
businesses worldwide
Brand ratings
© 2012-2025 Sender.net
GDPR Compliant
ISO Certified
Secure Data Practices