At first, unique and active subscribers’ terms can be confusing, though don’t worry – the article will clarify the subject.
- Active subscribers are total recipients that have been uploaded to your account(at the moment) minus those that have unsubscribed, bounced, or are duplicates.
- Unique subscribers are the number that tells you how many unique email addresses you’ve sent to. It also takes into account bounces, unsubscribes, and deleted ones. If you’ve sent an email to the address – it’s counted as a unique subscriber.
The active subscribers count being reset each hour. The unique subscribers count being reset each billing period(monthly). Both these numbers cannot be more than your plan limits, so, for example, if you have a plan for 10 000 subscribers, the Active subscriber count cannot be over 10 000 subscribers, and the Unique subscriber count cannot go over the 10 000 subscriber limit as well.