It may be a confusing term for those that are new to email marketing. But do not worry, the whole process is more straightforward than you think.
In simple terms, email marketing automation is a futuristic-sounding name for a tool that takes your email marketing to a whole new level. It does so by making your campaigns more personalized and precise (time-wise). It simply converts usual manual steps taken into an automated system.
Setting up automation is relatively easy – here is how it looks in progress: