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Home/Knowledge Base/Automation

What is email marketing automation?

Last Updated: Jul 10, 2025

It may be a confusing term for those that are new to email marketing. But do not worry, the whole process is more straightforward than you think.

In simple terms, email marketing automation is a futuristic-sounding name for a tool that takes your email marketing to a whole new level. It does so by making your campaigns more personalized and precise (time-wise). It simply converts usual manual steps taken into an automated system.

Setting up automation is relatively easy – here is how it looks in progress:

automation

You can create multiple scenarios by implementing different steps and conditions. More extended tutorials on the automation feature can be found here.

That’s it!

If you are stuck on a specific task or can’t find a way to execute a particular job, contact our support team via LiveChat or [email protected] – we’re here to help 24/7.

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