It may be a confusing term for those that are new to email marketing. But do not worry, you came to the right place for the information. In simple terms, email marketing automation is a futuristic-sounding name for a tool that takes your email marketing to a whole new level. It does so by making your campaigns become more personalized and accurate(time-wise). It simply converts the usual manual steps taken into an automated system. Here is a short, great read if you are still a bit confused, or if you are looking for some more information – Email Marketing Automation In a Nutshell.