There are a few ways to exceed your subscription limits and different steps that should be taken once that happens.
Firstly, let’s make it clear what are active and unique subscribers:
- Active subscribers – the total number of recipients uploaded to your account that you can send emails to (excluding those that have unsubscribed, bounced, or reported spam).
- Unique subscribers – the total number of unique email addresses you’ve sent emails to in the current plan period.
Exceeded active subscribers
If you have exceeded your active subscriber count, it means that you have imported more subscribers than your plan allows. To continue sending campaigns, you need to either purchase a plan that would be big enough for your whole list OR you can remove the surplus and keep the number of subscribers that will be within your plan limits.
Exceeded unique subscribers
If you have exceeded your unique subscribers emailed count, it means that you have contacted more recipients than your plan allows. To continue sending campaigns, you need to either purchase a bigger plan or wait for your plan to renew.