Understanding Groups vs Segments
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In Sender, you can organize subscribers with Groups or Segments. Each has a different purpose, and knowing the difference helps you manage your audience effectively.
What Are Groups?
Groups are static lists of subscribers that you create manually.
- Manual membership: You add subscribers to a group during import or later by editing their profile.
- Doesn’t change automatically: Subscribers remain in the group until you remove them.
- Multiple groups allowed: One subscriber can belong to more than one group.
What Are Segments?
Segments are dynamic subscriber lists created with rules and conditions.
- Automatic membership: Subscribers join or leave a segment based on whether they meet the conditions you set.
- Updates daily: The system refreshes segments so they always reflect the latest subscriber data.
- Flexible rules: You can combine multiple filters, such as location, activity, or custom fields
When to Use Each
- Use Groups when you want full manual control over who belongs to a list (e.g., tagging event attendees).
- Use Segments when you want your list to update automatically (e.g., targeting active buyers or re‑engaging inactive subscribers).
By combining both, you can keep your subscriber management simple and powerful: use groups for organization, and segments for smart targeting.
That’s it!
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