Fields are also known as custom fields and are generally used for email personalization and segmentation or filtration processes. It’s one of the ways to attach additional information to the subscriber, such as name, surname, location, etc. Custom fields are usually imported with recipients’ email addresses, although fields can be attached later in the system.
Fields can be created and managed in the “Fields” tab.
Let’s continue by clicking the “Create new field” button.
Next, you will need to enter the field’s name and select a type:
- Text (letters and digits)
- Date (YYYY-MM-DD hh:mm:ss OR YYYY-MM-DD format)
- Number (only digits)
When you create an additional custom field, it appears next to each subscriber with no data in it, yet.
You can add the information by opening the subscribers’ section, clicking on the “Toggle columns” button, and selecting the custom field you created. In this case, “Gender” is selected. Simply click the empty field and type in the relevant information.