The subscriber’s activity section summarizes campaign performance like how many opened it, how many recipients received the campaign, how many subscribers clicked on a particular link, how many unsubscribed, and other information.
Let’s start by the opening dashboard and clicking on the campaign > view reports section.
Subscriber actions overview contains multiple tabs:
- Clicks ( recipients clicked on a link )
- Bounces ( failed deliveries due to invalid email address )
- Spam complaints
The report section has selectable tabs – if you click on any of them, the individual report will display. For example, if you click on the “opened” tab – you will be presented with recipients that opened the campaign.
Furthermore, listed recipients can be exported if needed.