Campaign’s Reports: Subscribers Actions
The subscriber’s activity section summarizes campaign performance, e.g., like how many recipients have opened it, how many recipients received the campaign, how many of them clicked on a particular link, how many unsubscribed, and etc.
Let’s start by opening the dashboard and clicking on the campaign -> view reports section.
Subscriber actions overview contains multiple tabs:
- Clicks (recipients that clicked on a link)
- Hard-bounces (failed deliveries due to invalid email address)
- Spam complaints
The report section has selectable tabs – if you click on any of them, the individual report will display. For example, if you click on the “opened” tab – you will be presented with recipients that opened the campaign.
Furthermore, listed recipients can be exported if needed.
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