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Step 1: Setting Up Your Landing Page

Last Updated: Aug 28, 2025

Landing pages are a powerful way to grow your audience, promote special offers, or collect leads — all without needing a separate website. With Sender’s built-in landing page builder, you can quickly create and publish beautiful, mobile and tablet-friendly pages that match your brand.

Whether you want to launch a newsletter sign-up form, announce a product launch, or offer a downloadable resource, our landing pages make it easy.

In this guide, we’ll walk you through how to create and customize your first landing page step by step — from choosing a layout to publishing it live. Let’s get started!

Creating a landing page

To create a landing page, head to Click “Landing pages” from the menu on the left and then “Create landing page”.

You will be asked to choose your landing page template or you can start creating one from scratch. 

You will then be asked to name your landing page. 

Another pop-up will give you an option to go through a quick tour around the landing page building, which we highly recommend. It will give you a great overview of the different sections and options for your creation process.

Landing page builder looks quite similar to our Drag and Drop editor made for email campaigns. It has blocks, sections and other editing tools for anything you add into your page.

Content blocks include:

  • Headline – Create compelling titles that capture attention and communicate your main message.
  • Paragraph – Insert formatted text content to provide detailed information, descriptions, and messaging throughout your page.
  • List – Create organized bullet points or numbered lists to present features, benefits, or step-by-step information clearly.
  • Buttons – Add clickable call-to-action buttons that direct visitors to take specific actions like signing up, purchasing, or contacting you.
  • Icon – Include visual icons and symbols to enhance your design and communicate concepts quickly and effectively.
  • Accordion – Display collapsible content sections that allow visitors to expand and view information while keeping your page organized and clutter-free.
  • Profile – Showcase team members, testimonials, or personal information with dedicated profile sections including photos and descriptions.
  • Social – Integrate social media links, feeds, or sharing buttons to connect your landing page with your social media presence.
  • Rating stars – Display star ratings and review scores to build trust and showcase customer satisfaction or product quality.
  • Review – Feature customer testimonials and detailed reviews to provide social proof and build credibility with potential customers.
  • Timer – Create countdown timers to add urgency to limited-time offers, events, or product launches.
  • Counter – Show animated number counters to highlight statistics, achievements, or key metrics that demonstrate your success.
  • Menu – Add navigation menus to help visitors easily browse different sections or pages of your website.
  • Progress – Display progress bars or indicators to show completion status, skill levels, or step-by-step processes.
  • Map – Embed interactive maps to show your business location, service areas, or event venues for easy navigation.

Layout options:

  • Column – Organize content side-by-side in flexible column layouts for better visual structure.
  • Separator – Add dividing lines and visual breaks to separate different sections clearly.
  • Section – Group related content together with customizable background colors and spacing.
  • Spacer – Control vertical spacing between elements to improve page flow and readability.
  • Leads form – Capture visitor information with customizable signup and contact forms.
  • Custom HTML – Insert your own code for advanced functionality and unique design elements.

Media block:

  • Image – Add photos, graphics, and visual elements to enhance your message and design.
  • Gallery – Showcase multiple images in an organized, browsable collection or slideshow.
  • Video – Embed videos to demonstrate products, share stories, or engage visitors dynamically.

Carousel:

  • Review carousel – Display multiple customer testimonials in a rotating slideshow format.
  • Gallery carousel – Showcase collections of images that visitors can browse through automatically or manually.
  • Team carousel – Present your team members in a scrollable format with photos and information.
  • Video carousel – Feature multiple videos in an interactive slideshow for dynamic storytelling.
  • Image carousel – Create sliding image displays perfect for highlighting products or key visuals.

Version history:

If you need to undo edits or restore a previous version of your landing page, you can use the “Version history” feature. This tool automatically saves different versions of your work as you build, allowing you to easily revert to any earlier state of your page. Simply access the version history to view and restore any saved version whenever needed.

Section templates:

There is a variety of pre-designed section templates to help you create your landing page quickly and easily: from impactful hero sections, organized feature displays, to compelling call-to-action areas, you can choose from multiple template options for each section type.

These ready-made templates provide different layouts, styles, and arrangements that you can customize with your own content, saving you time while ensuring your landing page looks polished and professional.

You can also choose one, two or more slots when adding a new section directly in the template editor.

Templates:

For those who find building from scratch challenging, we offer complete landing page templates to get you started. These professionally designed templates can be easily customized with your own content and branding. Simply choose a template, replace the placeholder content, and you’ll have a polished page ready in minutes.

Editing landing page:

You can edit your landing page by customizing individual blocks or applying settings to the entire theme for consistent styling. Individual blocks can be modified separately to meet specific needs, while theme-wide settings allow you to control the overall appearance across your entire page. 

These global settings include page style, font settings, theme colors and typography, block styles, and link formatting to ensure a cohesive and professional look throughout your landing page.

Site settings:

  • SEO settings – Configure your site title, craft compelling meta descriptions, add relevant tags, and upload a favicon to improve search engine rankings and click-through rates,
  • Global CSS – Add custom styling code that applies to your entire page, allowing for advanced design customizations beyond the standard theme options,
  • Scripts – Insert essential tracking codes, analytics tools, or custom JavaScript functionality to monitor performance and add interactive features,
  • Map settings – Enter your Google Maps API key to enable interactive location displays and mapping functionality throughout your landing page,
  • Social share settings – Customize the preview image, title, and description that appear when visitors share your page on social media platforms, ensuring consistent branding and messaging.

Additional notes:

You can easily import JSON-formatted page content to quickly load existing designs or export your current landing page for backup or reuse purposes. 

Additionally, the landing page builder includes comprehensive keyboard shortcuts to streamline your workflow and make page creation more efficient. These shortcuts allow you to build faster without constantly switching between mouse and keyboard.

That’s it!

If you got stuck on a specific task or can’t find a way to execute a particular job, contact our support team via LiveChat or [email protected] – we’re here to help 24/7.

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