Learn how to divide your contact segments into separate groups for more targeted email campaigns using Sender’s advanced filtering tools.

What is Segment Splitting?

Segment splitting is the process of dividing a larger group of contacts into smaller, more specific groups based on particular criteria. This allows you to create highly targeted campaigns for different subsets of your audience.

Why Split Segments?

More Precise Targeting

Breaking down broad segments into smaller groups enables you to tailor your messaging even more specifically. This precision leads to better engagement and higher conversion rates.

Test Different Approaches

Split segments allow you to test different strategies, content, or offers with similar audiences. You can then analyze which approach performs best and apply those insights to future campaigns.

Manage Campaign Frequency

Different segments may require different communication frequencies. Splitting allows you to send more emails to highly engaged contacts while reducing frequency for less active subscribers.

How to Create Segments

• Go to Subscribers in the left menu
• Click on Segments
• Click “Create new segment”
• Use the Advanced filter to define your segment criteria
• Save your segment

Available Filter Categories

Subscription Status

Filter contacts based on their subscription type:

• Email
• Transactional Email
• SMS
• Transactional SMS

Subscriber Details

Create segments using contact information:

• Group membership – Belongs to specific groups
• Email address – Specific email patterns or domains
• Phone number – Contacts with phone numbers
• Created date – When they joined your list
• Subscribers location – Geographic targeting

Campaign Activity

Segment based on email engagement:

• Sent – Received specific campaigns
• Opened – Opened emails
• Clicked – Clicked links in emails
• Unsubscribed from emails – Left your list
• Was inactive – No recent engagement

SMS Campaign Activity

Filter based on SMS interactions:

• Was sent to – Received SMS campaigns
• Clicked – Clicked links in SMS

Ecommerce Metrics

Create segments based on purchase behavior:

• Placed an order – Made a purchase
• Total lifetime spend – Customer value
• Quantity of products per basket – Average order size
• Ordered specific product – Product-specific targeting
• Order refunded – Return behavior
• Order value – Purchase amount ranges

Abandoned Cart

Target potential customers:

• Checkout started – Began checkout process
• Returned through email – Came back via email link

Custom Fields

Filter by any custom attributes you’ve created for your contacts.

Building Advanced Filters

Add Multiple Conditions

Click “Add condition” to combine multiple criteria for precise segmentation. All conditions in a set must be met (AND logic).

Add Alternative Conditions

Click “Add another set of conditions” to create OR logic, where contacts matching any set of conditions will be included.

Example Filter

Create a segment of highly engaged customers:

• Group membership: Belongs to “Customers”
• Campaign activity: Opened (in the last 30 days)
• Ecommerce metrics: Total lifetime spend (greater than $100)

Common Segment Splits

By Engagement Level

• Highly engaged – Opened 5+ emails in last month
• Moderately engaged – Opened 1-4 emails in last month
• Inactive – No opens in last 60 days

By Purchase Behavior

• VIP customers – Total lifetime spend over $500
• Regular customers – 3+ orders
• First-time buyers – Placed exactly 1 order

By Location

• North America – Subscribers location contains US, CA
• Europe – Subscribers location in EU countries
• Asia Pacific – Subscribers location in APAC region

Best Practices

Plan Your Segmentation Strategy

Before creating segments, clearly define what criteria you’ll use and how each segment will be used in your campaigns. Consider what filtering options are most relevant to your business goals.

Start Simple, Then Refine

Begin with basic segments and add more complex filters as you learn what works. Monitor performance to validate your segmentation approach.

Name Segments Clearly

Use descriptive names that explain the segment’s criteria, like “Engaged Customers – Last 30 Days” instead of “Segment 1”. This makes it easy to find and use the right segment when creating campaigns.

Regularly Review Segments

Contact behavior changes over time, so periodically review your segments to ensure they’re still relevant. Update filter criteria as needed to maintain accuracy.

Tips for Success

• Use the toggle fields option to customize which columns appear in your subscriber view
• Combine multiple filter categories for highly specific targeting
• Test your segment filters with a small group before using them in major campaigns
• Keep track of which segments perform best for different types of campaigns

That’s it!

If you got stuck on a specific task or can’t find a way to execute a particular job, contact our support team via LiveChat or [email protected] – we’re here to help 24/7.