For designing highly effective SMS campaigns, we leave you with the following tips.
Strategy: Your SMS strategy must be a supplementary component of your overall marketing strategy, alongside emails, and never standalone.
Every message could be someone’s first and someone else’s last: You should keep your texts concise, respectful, and well-thought-out.
Respect for personal space: SMS messaging is more direct and personal, so very high frequency SMS messaging may overwhelm your subscribers and burn them out;
When deciding if you should send an SMS, ask yourself: “Is this message really worth sending an SMS about?”. In other words, is it?
- Time-sensitive — Is it important that your recipient read this now? Be honest about whether the information is urgent enough to justify interrupting the recipient’s day. In other words, can an email still do the job, whilst being far less non-intrusive;
- Relevant — Is what we are about to send relevant to all segments or customer avatars? Is our offer or messaging personalized and tailored to their interests or needs;
- Valuable — Are you offering a clear benefit or incentive to the recipient, such as a discount or exclusive offer. Is this something you think they’d find valuable or even useful;
A message should only be sent if it meets all three criteria: time-sensitive, relevant, and valuable.