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How to integrate Facebook Lead Ads via Zapier

Last Updated: Jan 29, 2025

Integrating Facebook Lead Ads through Zapier allows you to seamlessly transfer new leads directly into your Sender account. This setup ensures that every lead captured through your Facebook Lead Ads is automatically added to your email list, saving you time and eliminating manual data entry.

Follow these steps to connect Facebook Lead Ads and Sender:

Head to your Zapier account and create a new Zap:

Name your Zap and for the trigger search for “Facebook Lead Ads” and select it from the list.

Once the trigger app is chosen, select the trigger event to be New Lead and connect your Facebook account.

Next, choose the page that you want to use to collect the leads for and choose the form that you have created for this page from the drop-down list.

Once the form is selected, test the trigger step.

Continue to the action part of the integration setup. Search for Sender in action apps and select it from the list.

Set up the action event to be “Add/update subscriber” and connect your Sender account to Zapier.

  • Ensure you select the email field for the new lead to be added to your account successfully as a subscriber. 
  • Do the same for all the other fields of the form that you want to be imported to Sender.
  • If the subscriber is already on your list, enable the “Update Existing” feature to ensure you have the most updated information about your subscribers.
  • Select the group for the subscribers to be assigned upon upload to easily distinguish between different channels your subscribers sign up through.
  • If you have an automation setup with Sender, make sure to allow for the connection to trigger it by selecting “True” for “Activate automation”.

Make sure to test the connection to ensure everything is running smoothly.

To finish off, don’t forget to publish your Zap!

That’s it!

If you got stuck on a specific task or can’t find a way to execute a particular job, contact our support team via LiveChat or [email protected] – we’re here to help 24/7.

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