Start by heading to the ‘Automation’ section and then clicking on the ‘Create new workflow’ button at the top. Next, you will need to select a trigger that will begin the whole automated sequence. In this case, we’ll pick the “Subscriber added to a group ” trigger, which means added subscribers will activate automation’s flow.
After selecting the trigger, add an email step and create the “Welcome” email. That’s enough for the basic welcome email; however, you can add as many steps as you want.
In the video below, you will see a few additional steps being added, like delay, condition, and action (can be based on previous activity). In our case, subscribers that opened the welcome email will be assigned to different groups/lists.
Here’s a short video-guide to illustrate the process: