Let’s start by heading to the ‘Automation’ section then clicking on the ‘Create new workflow’ button on the top. Next, you will need to select a trigger which will begin the whole automated sequence. In this case, we’ll pick the “Subscriber joins a list” trigger, which means added subscribers will activate automation’s flow.
After the trigger is selected, add a content step and create a “Welcome” email within. That’s enough for the basic welcome email; however, we can add as many steps as needed.
In the video below, you will see a few additional steps like delay, condition, and action (can be based on previous activity). In our case, subscribers that opened the welcome email will be assigned to different groups/list.
Here’s a short video-guide to illustrate the process: