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Home/Knowledge Base/Integrations

How to add your Sender tracking script to Google Tag Manager

Last Updated: Jul 9, 2025

Google Tag Manager (GTM) is a free tool that allows you to manage and deploy marketing and analytics tags on your website without modifying code. 

By integrating GTM with Sender, you can track key events such as email sign-ups and conversions, helping you optimize your marketing efforts. 

To add your Sender script to Google Tag Manager do the following:

Go to Forms.

Choose a pop-up or embedded form and click Overview next to it.

Scroll down to the Integration instructions and copy the Javascript code of the form.

Now, head to Google Tag Manager and log in to your account.

Once you are in, select “Add a new tag”.

Name the tag and click “Tag Configuration” to choose the tag type.

For the tag type choose “Custom HTML” from the list.

Paste the copied Javascript into the “HTML” section.

Continue by choosing a trigger.

Choose “All Pages” from the trigger list.

Once all is setup, make sure to save the progress.

And submit the changes that you have made by clicking “Submit” button at the right-top corner.

Your Google Tag Manager integration with Sender is now successfully configured. With this setup, you can efficiently track user interactions, optimize your marketing efforts, and gain valuable insights into your audience’s behavior.

That’s it!

If you got stuck on a specific task or can’t find a way to execute a particular job, contact our support team via LiveChat or [email protected] – we’re here to help 24/7.

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