At first glance, active and inactive filters can seem a bit counter-intuitive; however, when you learn what actual specific stand behind each segment -naming becomes more apparent. In an image below, you will recognize where to locate those filters:
- Active subscribers option filters all subscribers who are not bounced, reported spam, and unsubscribed.
- Inactive subscribers segment filters all recipients who have not opened any emails and did not click on any link, basically inactive subscribers.