Active and inactive subscribers filters

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At first glance, active and inactive filters can seem a bit counter-intuitive; however, when you learn what actual specific stand behind each segment -naming becomes more apparent. In an image below, you will recognize where to locate those filters:

Subscribers filters: active, inactive
  • Active subscribers option filters all subscribers who are not bounced, reported spam, and unsubscribed. 
  • Inactive subscribers segment filters all recipients who have not opened any emails and did not click on any link, basically inactive subscribers.