Examples of Segments
Segments help you target the right users at the right time. Here are practical examples you can use as inspiration for creating your own segments.
Engagement segments
Active users Users who have engaged with your campaigns recently.
- Opened at least once in the last 30 days, OR
- Clicked at least once in the last 30 days
Highly engaged users Your most active users who interact frequently with your campaigns.
- Opened at least 5 times in the last 30 days, AND
- Clicked at least 3 times in the last 30 days
Inactive users Users who haven’t engaged recently and may need re-engagement.
- Was sent to at least once in the last 90 days, AND
- Has not opened in the last 60 days
Subscription segments
Email subscribers Users who are subscribed to receive email communications.
- Subscription status for Email is “Subscribed”
Multi-channel subscribers Users who are opted in to multiple communication channels.
- Subscription status for Email is “Subscribed”, AND
- Subscription status for SMS is “Subscribed”
SMS subscribers only Users who prefer SMS communications.
- Subscription status for SMS is “Subscribed”, AND
- Subscription status for Email is “Unsubscribed”
Behavioral segments
Campaign engagers Users who have interacted with your recent campaigns.
- Campaign activity: Clicked at least once in the last 14 days
Non-openers Users who receive campaigns but don’t open them.
- Campaign activity: Was sent to at least 3 times in the last 30 days, AND
- Campaign activity: Opened 0 times in the last 30 days
SMS responders Users who have engaged with SMS campaigns.
- SMS campaign activity: Clicked at least once in the last 30 days
Subscriber detail segments
New subscribers Recently added contacts.
- Created date is in the last 7 days
Specific location Target users in a particular geographic area.
- Subscribers is from “European Union / UK”
Group members Users who belong to a specific group.
- Group membership includes “VIP Customers”
Tips for creating segments
- Start simple – Begin with one or two conditions and add more as needed.
- Use meaningful names – Name segments clearly so anyone on your team understands who’s included.
- Monitor segment size – If a segment is too small or too large, adjust your conditions.
- Combine conditions strategically – Use AND for more specific segments and OR for broader reach.
That’s it!
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