Explore all the filtering options available in Sender to create precise contact segments for targeted campaigns.

What Are Segmentation Conditions?

Segmentation conditions are the criteria you use to filter and organize your contacts. By combining different conditions, you can create highly specific segments that match your campaign targeting needs.

Accessing Segmentation Filters

To use segmentation conditions:

• Go to Subscribers > Segments
• Click “Create new segment”
• Open the Advanced filter dropdown
• Select from available condition categories

Available Condition Categories

Subscription Status

Filter contacts based on their subscription type and status:

• Email – Subscribed to email communications
• Transactional Email – Can receive transactional emails
• SMS – Subscribed to SMS messages
• Transactional SMS – Can receive transactional SMS

Subscriber Details

Create segments using contact information and profile data:

• Group membership – Belongs to or doesn’t belong to specific groups
• Email address – Filter by email patterns or domains
• Phone number – Contacts with or without phone numbers
• Created date – When contacts joined your list
• Subscribers location – Geographic targeting by country, region, or city

Campaign Activity

Segment based on email engagement and behavior:

• Sent – Received specific campaigns
• Opened – Opened one or more campaigns
• Clicked – Clicked links in campaigns
• Unsubscribed from emails – Opted out of communications
• Was inactive – No engagement for a specified period

SMS Campaign Activity

• Was sent to – Received SMS campaigns
• Clicked – Clicked links in SMS message

E-commerce Metrics

Create segments based on purchase behavior and customer value:

• Placed an order – Made a purchase
• Total lifetime spend – Customer lifetime value ranges
• Quantity of products per basket – Average order size
• Ordered specific product – Purchased particular items
• Order refunded – Returned orders
• Order value – Purchase amount filters

Abandoned Cart

Target potential customers based on cart behavior:

• Checkout started – Began but didn’t complete purchase
• Returned through email – Came back via email link

Custom Fields

Filter by any custom attributes you’ve created:

• Any custom field you’ve added to your contacts
• Filter by field values, presence, or absence

That’s it!

If you got stuck on a specific task or can’t find a way to execute a particular job, contact our support team via LiveChat or [email protected] – we’re here to help 24/7.