Typography can make or break your landing page conversions. The right font doesn’t just look good—it makes your message easier to read, builds trust with visitors, and can actually increase your conversion rates. Google Fonts offers professional-quality typography for free, making it the smart choice for high-converting landing pages.

Why Google Fonts Are Essential for Landing Pages

They’re completely free with no licensing restrictions, load fast from Google’s optimized servers, work across all browsers, and integrate easily with most website builders.

Most importantly: good typography guides your visitors through your content smoothly and shapes their view of your brand. For landing pages, where the goal is to capture attention and drive action, nailing the typography is crucial.

Best Google Fonts by Function

Headlines (H1, H2)

• Montserrat – Modern, clean, and attention-grabbing
• Playfair Display – Elegant serif for luxury/premium brands
• Inter – Clean sans-serif designed for digital interfaces
• Roboto Slab – Contemporary serif for professional services

Body Text

• Open Sans – Most popular, highly readable for longer text
• Lato – Warm and approachable while maintaining professionalism
• Source Sans Pro – Crisp and clear on all devices

Call-to-Action Buttons

• Roboto – Strong and confident, makes CTAs pop
• Montserrat – Bold weights perfect for standout buttons

Proven Font Combinations

Playfair Display + Lato. Headlines use elegant serif, body text uses friendly sans-serif. Perfect for sophisticated brands.

Montserrat + Open Sans Modern geometric headlines with clean, readable body text. Great for tech/SaaS companies.

Roboto Slab + Roboto Same font family provides natural harmony with clear hierarchy. Ideal for professional services.

Golden Rules:

• Limit to 2-3 fonts maximum – More creates confusion
• Pair serif headlines with sans-serif body text – Classic combination that always works

• Choose different but complementary fonts – Contrast without chaos

Critical Font Sizes

• Main headline (H1): 32-48px desktop, 24-32px mobile
• Subheadings (H2, H3): 24-32px desktop, 20-24px mobile
• Body text: 16-18px minimum (never smaller than 16px)
• CTA buttons: 18-22px for maximum clickability

Important: Use relative units (ems/rems) instead of pixels for better mobile scaling.

Typography Best Practices That Convert

1. Create Clear Hierarchy

• Biggest: Main headline (your core offer)
• Medium: Subheadings and key benefits
• Smaller: Supporting details
• Standout: Call-to-action buttons

2. Mobile-First Approach

50% of web traffic is mobile. Test fonts on actual devices, ensure readability without zooming, and use 1.4-1.6 line height for comfortable reading.

3. Prioritize Readability

• Ensure sufficient contrast between text and background
• Avoid light gray text that’s hard to read
• Remember: if visitors can’t read it, they can’t convert

4. Optimize Loading Speed

• Use only 2-3 font weights (regular, bold, maybe light)
• Skip italic unless essential
• More font variations = slower loading = lower conversions

Conversion-Killing Font Mistakes

• Using too many fonts – Looks unprofessional and confuses visitors
• Choosing style over readability – Beautiful fonts that nobody can read don’t convert
• Poor mobile experience – 79% of customers buy on smartphones
• Loading too many font weights – Slows page speed and hurts conversions
• Insufficient contrast – Makes people leave immediately

The Bottom Line

The best landing page fonts are the ones visitors don’t notice because they’re focused on your message and taking action. Typography shapes how people perceive your brand and directly impacts conversion rates.

Start with proven combinations like Montserrat + Open Sans, prioritize readability over fancy styling, and always test on mobile devices. Remember: visitors should think about your offer, not struggle with your font choices.

A well-designed landing page with proper typography can yield up to 27.4% higher conversions. That’s the difference between a successful campaign and a failed one.

Ready to create landing pages with typography that converts? Try Sender’s landing page builder with built-in Google Fonts integration and start designing pages that drive real results.

That’s it!

If you got stuck on a specific task or can’t find a way to execute a particular job, contact our support team via LiveChat or [email protected] – we’re here to help 24/7.