Want to get more eyes on your landing page? Social media is one of the best ways to drive traffic to your carefully crafted conversion pages. But here’s the thing—you can’t just slap a link up there and hope for the best.

Let’s dive into how to do it properly so you actually get people clicking, visiting, and converting.

Why Use Landing Pages Instead of Your Homepage

Here’s the deal: customers who engage with us via our social media outlets generally spend approximately 2x more than the average customer. But only if you treat them right when they click through.

When you send social media traffic to your homepage:

• People get confused about what to do next
• They explore other parts of your site and forget why they came

• You miss out on conversions

When you send them to a dedicated landing page:

• They know exactly what you want them to do
• The message matches what they saw on social media

• An effective landing page can yield as much as a 27.4%increase in conversions

Platform-Specific Tips

Facebook & Instagram

• Use eye-catching visuals (videos perform especially well)
• Use your Instagram to highlight your latest offer through compelling imagery
• Update your bio link strategically for new campaigns

• Test both organic posts and paid ads

X (Formally known as Twitter)

• Match that Twitter mindset – quick, clever, and to the point
• Use threads to tell a story that leads to your landing page
• Include relevant hashtags for discoverability

LinkedIn

• Share valuable insights that lead naturally to your offer
• Target specific professional audiences with LinkedIn ads

• Share case studies and success stories

TikTok

• Create entertaining content that showcases your product
• Use a descriptive headline “As seen on TikTok” on your landing page

• Partner with creators who align with your brand

Make Your Pages Look Great When Shared

Open Graph (OG) image is a website thumbnail that displays when the page is shared on a social media platform and make sure to optimize these elements:

• Title: Keep it under 60 characters and compelling
• Description: Write 1-2 sentences that make people want to click

• Image: Use high-quality visuals (1200×630 pixelsworks best)

Pro tip: Make sure your social media post visuals match your landing page design for a seamless experience.

Best Practices That Actually Work

1. Match Your Message

You should view your social media landing page as an extension of the social media post that led to it. If your Facebook ad promises “5 Ways to Double Your Email List,” your landing page better deliver exactly that.

2. Keep It Simple

Social media is busy and overwhelming. Your landing page should be the opposite. That is, Essential elements only:

• Clear headline that matches your social media post
• Brief explanation of your offer
• Simple form or call-to-action button

• One piece of social proof

Declutter the page by getting rid of clashing colors, lengthy copy, website menus, social share buttons, and other things that might bombard your visitors.

3. Mobile-First Design

Around 50% of all web traffic globally comes from mobile devices, and most social media traffic comes from phones. Your landing page better look amazing on mobile.

4. Remove Navigation

Don’t you dare just send your social fans to the homepage. Remove navigation menus and keep people focused on your main call-to-action.

5. Use Social Proof Smartly

Since people are coming from social media, they’re in a “social” mindset. Use testimonials and reviews strategically.

But remember: No social media tally is better than low social media tally. If you don’t have good numbers, don’t show them.

Common Mistakes to Avoid

• Sending everyone to your homepage – Too many distractions
• Mismatched messaging – If your post says “free trial” but your page says “getting started,” you’ll confuse people
• Ignoring mobile – 79% of customers now buy products online using their smartphones
• Too many options – When faced with too many choices, website visitors may end up taking no action at all

Measuring Success

Track these key metrics:

• Click-through rate from social media to your landing page
• Conversion rate once people reach your page
• Cost per conversion (for paid social ads)

• Social shares of your content

The Bottom Line

Sharing landing pages on social media isn’t about posting a link and hoping for the best. It’s about creating a seamless experience from social media curiosity to taking action.

Start with one platform where your audience is most active, create a landing page specifically for that audience, and test different approaches. Remember: every platform has its own personality, so adapt your approach accordingly.

New-school marketing is about leveraging the multiplicative network effects of social media – where people market on your behalf. When you nail the combination of compelling social content and focused landing pages, you create a powerful conversion machine.

Ready to create landing pages that convert social media traffic? Try Sender’s landing page builder and start turning your social media followers into customers today.

That’s it!

If you got stuck on a specific task or can’t find a way to execute a particular job, contact our support team via LiveChat or [email protected] – we’re here to help 24/7.