Billing
Understanding how our billing works helps you manage your email and SMS marketing efforts without unexpected interruptions.
In this comprehensive guide, the key differences between the free plan, subscriptions, and prepaid email credits will be outlined so you can better understand your options.
Additionally, we’ll explain the steps to take if you exceed your email credit or subscriber limits.
We’ll also provide guidance on how to upgrade or renew your plan effectively when your current plan no longer meets your needs, ensuring a smooth transition as your requirements grow.
Free Forever Plan
The Free Forever Plan is an excellent option for those just starting with email marketing or managing smaller subscriber lists.
It offers 15,000 email credits to be used when sending campaigns to up to 2,500 unique subscribers.
Our system keeps track of changes to your subscriber list. If you remove old subscribers and add new ones within the same billing period, it will prevent you from sending a campaign to more than 2,500 unique subscribers, ensuring you stay within the limit.
If you upgrade from the Free Plan to a paid plan, the Free Plan’s limits will not be added to the new plan; instead, your plan will switch from one to another.
Subscription Plans
For businesses or individuals looking for more advanced features and higher limits, we offer several Subscription Plans, such as the Standard, Professional, and Enterprise tiers. These plans are billed monthly or annually, with a higher cost for each tier.
Monthly vs. Annual Billing: You can choose to pay either monthly or annually. Annual billing always offers a discount over the monthly option, making it a more cost-effective choice for users who are committed to using the platform long-term.
Subscription plans provide a different allocation of email credits based on the tier you choose:
- Standard plan offers 12 times the number of subscribers in email credits,
Professional plan provides 24 times the number of subscribers in email credits,
Enterprise plan offers unlimited email credits, giving you the flexibility to send as many emails as needed.
IMPORTANT NOTE: If you’re running out of email credits on your subscription plan, avoid purchasing Prepaid Email Credits, as they are a separate payment tier. Doing so will not result in email credits being added to your subscription plan but rather cause your account to switch from the subscription model to prepaid credits.
Prepaid Email Credits
For those who send infrequently and prefer not to commit to a subscription, we offer Prepaid Email Credits as an alternative. This option allows users to buy a block of email credits upfront without committing to a monthly or annual plan.
Flexibility: Prepaid Email Credits are a great choice for businesses with occasional email marketing needs. You can purchase credits as needed without worrying about recurring charges. Once you run out, simply buy more.
Expiration: Prepaid Email Credits do not have an expiration date, so you can use them at your own pace.
No subscriber limit: There’s also no limit to the number of subscribers you can have – 1 Prepaid Credit equals 1 email sent to 1 subscriber.
Exceeding Limits and What Happens Next
As your email marketing efforts grow, you may find that your current plan or credit allocation no longer meets your needs. Here’s how to manage this:
If you exceed either the email credits or subscriber limits allotted to your plan, the system will stop allowing you to send email campaigns until your limits are reset. In this case, you have three options:
- Purchase a higher plan – Upgrading to a plan with more email credits and a higher subscriber limit will immediately restore your ability to send email campaigns.
- Renew your current plan – renewing your current plan will reset your limits for the next billing cycle, allowing you to resume your marketing efforts.
- Wait for the next billing cycle – If you don’t need immediate access, you can simply wait for your next billing cycle to begin, at which point your limits will reset and you’ll be able to send emails once again.
IMPORTANT NOTE: If you’re on a subscription plan with auto-renewal enabled and you have more active subscribers than your current plan allows before the renewal date, the system will automatically upgrade you to a larger plan that can accommodate all of your active subscribers. This upgrade will also come with a higher cost, so make sure you’re comfortable with the change before the renewal date.
Upgrading from a Monthly to a Yearly Plan:
You can switch from a monthly plan to a yearly plan at any time.
- When you upgrade, your new plan’s expiration date will be set to one year from the date of purchase.
- The limits of your plan will renew monthly on the same day that you purchased the plan.
The Correct Way to Upgrade a Yearly Plan:
If you’re on a yearly plan and exceed your plan limits, the only proper way to upgrade is to purchase a larger yearly plan.
IMPORTANT NOTE: If you choose to buy a monthly plan instead of upgrading to a larger yearly plan, the remaining limits from your current yearly plan will cover most if not all of the cost of the monthly plan, but the unused value of your yearly plan will be lost and will not be refunded.
If you have a few months remaining on your yearly plan or have purchased a plan that’s too small, don’t worry. The system will automatically calculate the appropriate adjustment, ensuring you don’t lose any value.
For example, imagine you’re on the 6th month of your yearly plan and anticipate needing more subscribers than your current plan allows, you should go to Billing and choose a larger yearly plan and in the next step of the purchase you will:
- Receive a 2-month discount (as is standard with yearly plans).
- See a deduction for the remaining 6 months of your current yearly plan.
- Only be asked to pay the difference between the new plan and the prorated value of your existing plan.
Downgrading
Downgrading can be done for both plan tiers and subscription sizes. However, it’s recommended to downgrade just before the renewal date, especially if the plan prices are significantly different.
For example, if your current plan costs $100 and you haven’t used it yet, but you want to switch to a smaller plan that costs $45, you won’t need to pay anything to change your plan. However, the outstanding $55 will be lost—it will not be refunded, nor will it be added to your credits.
When downgrading, make sure you’re switching from a monthly plan to a smaller monthly or yearly plan, or from a yearly plan to a smaller yearly plan. This ensures that you make the most of your remaining plan value when downgrading.
If you choose to downgrade your plan from Standard to Professional, please note that the features, email credits, and subscriber limits of the new plan will take effect immediately. This may result in losing access to certain features or limits that were available on your previous plan.
Be sure to check your usage to ensure it aligns with the capabilities of the new plan before making the change.
Where to check the remaining plan value?
If you’re unsure how much value is left on your plan, you can always select a new plan in the Billing section and click “purchase.” On the next step, before you click “pay now,” you’ll be able to see a breakdown of the discount you’re receiving based on your remaining plan value. This breakdown will help you make an informed decision about which plan to choose or when to downgrade.
What happens once the plan expires?
If auto-renewal is disabled or you remove your saved billing method, cancel your subscription, once your plan expires your account will automatically be downgraded to the Free Forever plan.
You’ll still be able to use your account within the Free Forever plan’s limits until you make a new purchase.
That’s it!
If you got stuck on a specific task or can’t find a way to execute a particular job, contact our support team via LiveChat or [email protected] – we’re here to help 24/7.
