It’s necessary to track and manage subscribers by their activity – its report can give you a great insight into your subscribers’ behavior.
The process is relatively simple: go to the Subscribers’ section, and click “Groups”. Then click the arrow button next to the desired group and choose “Activity report”.
Next, click on the arrow icon on the far right side of the screen and select “Activity report.” At this point, the activity report will get generated and downloaded.
The information that will be found in the report:
Email address
Phone number
First name
Last name
Email status
SMS status
Emails sent
Emails opened
Emails clicked
That’s it!
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