Subscribers Management: Segments
Segments
Segment feature is usually used to build targeted audiences based on various conditions. To create a subscribers segment, conditions must be set according to one’s wishes.
Let’s continue by clicking the “Create new segment” button. Next, you will be asked to identify the segment. After that, subscribers section will appear, and a new segment is created. Now we need to choose a set of conditions.
Let’s start by tapping on “Advanced filters” button.
Now you’re presented with different filtration options. Subscribers can be segmented by various conditions, including subscription status, subscriber details, campaign activity, SMS campaign activity, ecommerce metrics, abandoned cart, and fields.
Furthermore, if you’re looking for a precise segmentation, you can add multiple sets of conditions. Subscribers that match all conditions/rules will be presented below.
After subscribers are filtered out – you can execute different actions. Divided recipients can be attached or removed from a particular group, marked as unsubscribed, deleted, exported, and saved as a segment.
The key difference between segments and groups is that segments update automatically whenever new subscribers are added to the list, as long as they meet the defined conditions. If a segment is based on a specific date or time period, it will refresh daily to stay up to date.
This ensures that you’re always reaching the most recent and relevant subscribers.
That’s it!
If you got stuck on a specific task or can’t find a way to execute a particular job, contact our support team via LiveChat or [email protected] – we’re here to help 24/7.
