Let’s start with general information. All subscribers tab is the main section for managing subscribers. Here you will find all the essential tools for that, including segmentation, filtration, subscribers status, assigned groups, and else.
Basically, all management is done in all subscribers tab.
Let’s continue with an image below:
If you look closely, you can see groups called “premium” and “double opt-in” selected. When you choose a particular group, all recipients that belong to it will be displayed. You can select multiple groups; subscribers who belong to picked groups will be filtered out.
See an example below:
The subscribers’ management system is even more user-friendly and convenient. From now on, you can change the recipient’s custom fields in the same window. Click on the field and start typing.
There’s more! If you click on the recipient, you can see it’s activity, including past reports, assigned groups, profile information.
Advanced filter / Segmentation
Segment feature is usually used to build targeted audiences based on various conditions. In order to create a subscriber’s segment based on different requirements, a segment must be made and conditions set.
Let’s continue by clicking the “Create new segment” button. Next, you will be asked to identify the segment. After that, subscribers section will appear, and a new segment is created. Now we need to create a set of conditions.
Furthermore, if you’re looking for a precise segmentation, you can add multiple sets of conditions. Subscribers that match all conditions/rules will be presented below.
After subscribers are filtered out – you can execute different actions. Divided recipients can be attached or removed from a particular group, marked as unsubscribed, deleted, exported, and saved as a segment.
Subscribers have status labels alongside email addresses, which indicates their state.
- Active ( shows recipients who are not bounced, reported spam, and are not unsubscribed.)
- Bounced ( usually invalid email address)
- Reported spam
Filtered recipients can be assigned to a group, delete, marked as unsubscribed.