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Home/Knowledge Base/Subscriber management

Premade Segments

Last Updated: Jan 3, 2025

Paid customers can now use premade segments based on subscriber activity, engagement, and e-commerce behavior. These ready-to-use segments save time and enhance your campaign targeting.

  • New subscribers – subscribers that have been added to your account in the last 30 days.
  • Highly engaged subscribers – subscribers that have opened an email campaign at least once in the last 30 days OR clicked on a link in a sent email or SMS campaign at least once in the last 30 days.
  • Engaged subscribers 180 days – subscribers that have opened an email campaign at least once in the last 180 days OR clicked on a link in a sent email or SMS campaign at least once in the last 180 days.
  • Unengaged subscribers 180 days – subscribers that have not opened any campaigns or clicked any links in the last 180 days OR who’s email address status is bounced.
  • All customers – subscribers that have ever placed an order at least once.
  • Repeat purchasers – subscribers who have placed an order at least 2 times.
  • Inactive customers – subscribers who have placed at least one order in the past but have not made any purchases in the last 3 months.
  • First-time buyers – subscribers that have placed an order at exactly once at any point.
  • Recent customers – subscribers that have placed at least one order in the last 30 days.

These segments get updated in real time and can edited if needed.

That’s it!

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