How to identify your most engaged subscribers?
Here you will learn how to clean your subscriber list and maintain excellent deliverability by identifying and removing unengaged recipients.
30-day engaged
This is a list of your most engaged clients. If you have 100k+ subscribers, we would highly recommend contacting only your most engaged subscribers to maintain a high open rate and make sure that your email campaigns land directly in your recipients’ inboxes.
To sort out the most engaged subscribers for the past 30 days, go to Subscribers -> Advanced filter.
Set the advanced filter to show those subscribers that have Opened a campaign in the past 30 days (one month).
Save it as a new segment and name it accordingly.
Before you send another campaign, make sure to update your most engaged subscribers’ segment. Do that by going to Subscribers -> Saved segments. Click on the segment.
Change the date to 1 month ago from today.
After that, simply Update the segment and choose it as your recipient for your campaign.
120-day most engaged
Reaching out to a bigger and less engaged audience is great when announcing something exciting or trying to get back your clients by offering them a discount. If someone has not engaged with any of your campaigns in the past 4 months, they are very unlikely to open any of them at this point.
To sort out the most subscribers that engaged with your mailed content for the past 120 days, go to Subscribers -> Advanced filter.
Set the advanced filter to show those subscribers that have Opened a campaign in the past 120 days (go back 4 months from today in the calendar provided).
Before you send another campaign, make sure to update your most engaged subscribers’ segment. Do that by going to Subscribers -> Saved segments. Click on the segment.
Change the date to 4 months ago from today.
After that, simply Update segment and choose it as your recipient for your campaign.
That’s it!
If you got stuck on a specific task or can’t find a way to execute a particular job, contact our support team via LiveChat or [email protected] – we’re here to help 24/7.
