How do ‘Google Analytics’ work?

In a nutshell,  UTM Parameters are simply tags that you add to the end of the URL that allow you to track each click of a link. Once you select ‘Use Google Analytics ‘ the system automatically adds UTM parameters to the links in the campaign.

There are three types of default UTM parameters you can add to your content to help track the traffic. Each one has its own task to do.

  • utm_campaign – indicates the campaign that the URL is a part of. makes the subject line the default identifier.
  • utm_source – identifies the source of your traffic. In the default identifier is the username that is used in the platform.
  • utm_medium – specifies the medium. In the default medium is an email.

The UTM parameters can be found in the ‘Account’ section. There you can see what the default values are assigned to.  If there is a need to change them, it can be done by clicking on the ‘Account’ and then the green button ‘Edit’. The table of the default UTM parameters are provided below:

Here is an example of the’s URL and the UTM parameters in it:

Next time you log into your ‘Google Analytics’ you will be able to see the statistics.