Choosing a Starting Trigger and Starting Building the Workflow

Picking the trigger, adding delay and triggering an email:

All of your workflows are composed by adding different kinds of steps. Once a step is finished the subscriber goes to the next step following the path. This way you can build two step workflows like Welcome emails: Subscriber is added to a list -> Send “Welcome” Email (As in the screenshot)

Or you can create big and powerful customer journeys to win-back your customers, remind people about their abandoned carts or manage your list of subscribers automatically based on their previous activity.